You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming.
But others before you have climbed this mountain. They’ve made it to the summit. And if they can to do it, then you can too. The top of the mountain – literal or metaphorical – is reached when you focus on each step, not how steep it is. You reverse engineer the climb.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Your mountaintop is a resource-driven pillar page, which serves as a library to showcase your top-performing content on a specific topic.